Privacy Policy

Handling your personal data sensitively and responsibly is very important to us. The following statement gives an overview of how we guarantee this protection, what kind of data is collected, and for which purpose.

1. General, responsible entity

The entity responsible for data processing on DERBYSTAR STORE, all subpages, and in connection with the operation of this service is Sportnex GmbH, Landwehrstrasse 37, 80336 Munich (hereinafter “Sportnex”). More detailed information about Sportnex can be found in the imprint. When operating its service, Sportnex is obliged to observe data protection legislation, in particular the General Data Protection Regulation (GDPR), the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG).

2. Purpose of data collection, processing, and use

The purpose of the company is to operate an online platform on which sports items and fan merchandise can be purchased through distance selling. Data collection, processing, and use is implemented for this purpose, provided that no other specific reasons in this declaration or in the collection of data are specified.

3. The nature, scope, and duration of data processing

“Personal data” is all information about the personal and factual circumstances of an identified or identifiable natural person (§3 paragraph 1 BDSG). This includes, for example, information such as your name and email address. In order to provide the services shown above under point 2, Sportnex requires a series of such personal data. However, Sportnex only collects and uses personal data to the extent necessary for use of DERBYSTAR STORE, as legislation mandates to Sportnex, or what you explicitly consent to.

3.1. Automatically collected information When you visit the Sportnex website, we only collect the information necessary to deliver the websites you accessed to your computer. Furthermore, we collect the information in order to enhance the security and efficiency of DERBYSTAR STORE. This data includes the IP address assigned to your computer, the name and the URL of the requested file, and the date and time of the request. This can permit identification and is stored by Sportnex only as long as is offered or required by law for technical reasons or for a specific reason, such as evidence in the event of improper or illegal use.

3.2. Newsletter and information services At DERBYSTAR STORE, newsletters and comparable information services are provided. Your data is used with your explicit consent for sending them. You can revoke your consent to receive the newsletter at any time.

3.3. Data for the execution of orders and contracts We store and process personal information that we need for processing and executing orders and jobs. In particular, the data concerned includes name and address, delivery address, account, invoice, or payment method data.

3.4. Other information provided by you We also store and process the information you submit to DERBYSTAR STORE or transfer to us in any other way. This includes data you enter in forms or contact fields, or information that you select in lists and menus. We also store and process personal information if you send an email to recipients at Sportnex. This applies to the content of the email as such, as well as the data obtained in an inquiry to your email server, such as sender and recipient ID, time stamp and possibly an error or grounds for refusal if the transmission of an email fails.

4. Data security

To protect the security of your information during transmission, Sportnex uses Secure Sockets Layer software (SSL). This software encrypts the information that you disclose. Sportnex maintains physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of personal information of our users. It is important for you to protect your password and computer from unauthorised access. If you share your computer with others, you should make sure to log out after each session. Our security procedures are continually enhanced as new technology develops.

5. Data transfer

Personal data will not be disclosed, transferred, sold, or otherwise marketed to other companies unless we have your express consent, the transmission is required by law, or it is necessary for the fulfilment of contractual relationships between Sportnex and you, the user. In the latter case, we forward the data to the companies which we work with in order to fulfil the contract with you, such as logistics and transport companies or financial institutions that process payments for us. These companies are bound by contractual agreements on careful handling of the data.

6. Use of cookies

A cookie is a text file that is either stored temporarily in the computer’s memory ( “session cookie”) or is stored on the hard drive (“permanent” cookie). Cookies are not used to run programs or deliver viruses to your computer. The main purpose of cookies is to provide a specially tailored offer for the user and to make the use of the service as comfortable as possible. Sportnex uses cookies which are collected in accordance with §15 para. 3 TMG using the web analytics programs Google Analytics, Google AdWords, and Google Remarketing² data (such as collected plug-ins, browser, length of stay, language used, etc.) for marketing and optimisation purposes and for processing and storing our tailored services. User profiles and target group segments can be created from this data that are used for targeted marketing or information campaigns under a pseudonym. The data collected with the web analysis is not used

without the explicit consent of the person concerned to personally identify a visitor and is not aggregated with any personal data regarding the bearer of the pseudonym. Sportnex may display third-party content on DERBYSTAR STORE such as banner ads. It is technically possible that this content uses cookies. Please find information about this in the privacy policy of the respective provider. If you would like to be informed about the use of cookies on your browser or preclude the use or confirm them in each case, you should activate the appropriate browser settings. Please consult the “Help” function of the browser you use for this.

7. Use of Google Analytics

7.1. DERBYSTAR STORE uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, text files which are stored on your computer and which allow an analysis of your use of the website. As a rule, the cookie-generated data regarding your use of this website will be forwarded to a Google server in the USA and stored there. However, if IP anonymisation is enabled on this website, your IP address will be abbreviated by Google within the member states of the European Union or other parties to the agreement on the European Economic Area. The complete IP address is only transmitted to a Google server in the USA in exceptional cases, and shortened there. On behalf of the operator of this website, Google will use this information for evaluating your use of the website, for compiling reports on website activity, and for providing other services regarding website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google. You can stop these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. Furthermore, you can prevent the collection of data generated by the cookie and related to the usage of the website (including your IP address) and the processing of these data by Google by downloading and installing the browser plugin available on the following link (

7.2. As an alternative to a browser add-on or for browsers on mobile devices, please click this in order to avoid future detection by Google Analytics on this website. This stores an opt-out cookie on your device. To delete your cookies, you will need to click on the link again.

7.3. More information on the Terms of Use and Privacy Policy can be found at or under We point out that on this website Google Analytics has been extended by the code “anonymizeIp” in order to ensure an anonymous collection of IP addresses (called IP masking).

7.4. Third-party vendors, including Google, show ads on websites on the Internet. Third-party vendors, including Google, use stored cookies to show ads based on a user’s previous visits to this website.

7.5. Google will never associate your IP address with any other data held by Google. The data collection and storage can be revoked at any time with effect for the future. You can disable Google’s use of cookies by deactivating the corresponding setting in your browser and by visiting the page and activating the opt-out button. Alternatively, users can disable the use of cookies by third parties by accessing the deactivation page of the Network Advertising Initiative at For more information about the terms of Google, please see the privacy policy of Google at

7.6. Please note, however, that in this case you may not be able to use all the features of this website to their full extent. By using this website, you agree to the processing of data relating to you and collected by Google as described above and for the purposes set out above.

8. Bing

DERBYSTAR STORE uses BING, a Microsoft Corporation service from Redmond, USA – to display interest-based advertising using BING. Third parties, including BING, display ads on websites on the Internet and use the cookies stored for this based on someone’s past visits to this website. You can adjust other settings for online advertising, including for the services from Microsoft via this link:

9. Facebook Remarketing

This website uses remarketing tags from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. When you visit our site, a direct connection between your browser and the Facebook server is established via the remarketing tags. This enables Facebook to receive the information that you have visited our site with your IP address. This allows Facebook to associate visits to our site with your user account. The information we receive in this way can be used to display Facebook Ads. Please note that, as the provider of this site, we have no knowledge of the content of the data transmitted to Facebook or of how Facebook uses this data. For more information, please review Facebook’s data privacy statement at:

If you do not want data to be collected via Custom Audiences, you can deactivate Custom Audiences on Facebook:

You can adjust other settings for online advertising, including for Facebook via this link:

10. Access, deletion, and correction of data

You can revoke your consent to the storage of your personal data or seek correction of stored data about you at Sportnex at any time. You are also entitled at any time to revoke your consent to the collection and storage of further voluntary data by Sportnex.